TrendWatch Magazine

TrendWatch

TrendWatch Magazine, a quarterly publication from the Swiss Institute of Technology and Business (SITE), provides timely insights into the macro and micro trends influencing industries worldwide. From shifts in demographics and changes in consumer behavior to unexpected developments in technology and global markets, our aim is to highlight trends that present both opportunities and potential risks for business leaders.
Each issue brings a curated selection of key trends—sometimes surprising, always relevant—helping you stay informed and make strategic decisions with confidence.