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BA in Strategic Communications — Swiss Institute of Technology and Entrepreneurship
BA Program · Geneva, Switzerland

Shape Narratives.
Lead Global
Conversations.

A fully online, 3-year BA that teaches you to design communication strategies, manage media relations, navigate international contexts, and influence the audiences that matter.

3 Yrs
Programme Duration
180 ECTS
Credit Hours
34+
Courses
$3K
Per Year
What You Will Achieve

Learning Outcomes

Graduate with a concrete skill set that employers and clients can verify — built over 3 years of applied learning.

Global Intelligence — Analyze and interpret global political and economic dynamics to inform strategic communication.
Strategic Communication Design — Design and implement communication strategies for international organizations and complex contexts.
Media & Public Affairs — Manage media relations, public affairs, and multi-stakeholder engagement.
Cross-Cultural Fluency — Communicate effectively across cultures and languages in high-stakes environments.
Ethics & Critical Thinking — Apply critical and ethical thinking to digital media environments and global challenges.
Core Skills

What You Will Learn

Six skill domains that make you both a practitioner and a strategic thinker.

01

Strategic Communication Design

Build communication strategies that achieve organizational objectives — for corporations, governments, NGOs, and international bodies.

02

Media Relations & PR

How to work with journalists, manage press offices, respond to crises, and shape media narratives proactively.

03

International Relations

Geopolitical dynamics, international relations theory, global policy — context every communicator needs.

04

Content & Storytelling

Narrative architecture, content creation, and the craft of telling stories that move audiences to action.

05

Crisis & Reputation Management

Protect institutional reputation under pressure — crisis communication, issues management, and rapid response.

06

Digital & Data Communication

Data governance, data visualization for communication, digital media law, and cross-cultural digital messaging.

Full Curriculum

34 Courses. 3 Years. 180 ECTS.

Semesters 1–3 share an 80–90% common core with all SITE BBA programmes — enabling cross-programme cohort learning and credit transfer.

Year 1 — Foundational Knowledge & Skills
Semester 125 ECTS
Course 01
Leadership
5 ECTS
Course 02
Introduction to Finance
5 ECTS
Course 03
Introduction to Marketing
5 ECTS
Course 04
Research Methods in Business
5 ECTS
Course 05
Business Communication and Reporting
5 ECTS
Semester 235 ECTS
Course 01
Principles of Economics
5 ECTS
Course 02
Introduction to Computer Science
5 ECTS
Course 03
Mathematics in Business
5 ECTS
Course 04
Sociology
5 ECTS
Course 05
Statistics
5 ECTS
Course 06
Principles of Accounting
5 ECTS
Course 07
Psychology
5 ECTS
Year 2 — Core Knowledge & Specialisation
Semester 325 ECTS
Course 01
Introduction to Data Analytics
5 ECTS
Course 02
Project Management
5 ECTS
Course 03
AI in Business
5 ECTS
Course 04
Storytelling
5 ECTS
Course 05
Ethics and Professional Responsibilities
5 ECTS
Semester 435 ECTS
Course 01
International Relations Theory
5 ECTS
Course 02
Media Relations
5 ECTS
Course 03
Data Visualization Techniques
5 ECTS
Course 04
Data Governance
5 ECTS
Course 05
Content Making
5 ECTS
Course 06
Storytelling II
5 ECTS
Course 07
GR and PR
5 ECTS
Year 3 — Advanced Application & Specialisation
Semester 525 ECTS
Course 01
International Negotiations
5 ECTS
Course 02
Government and Non-Profit Organizations
5 ECTS
Course 03
Crisis Management
5 ECTS
Course 04
Cross-Cultural Communications
5 ECTS
Course 05
Media Law
5 ECTS
Semester 635 ECTS
Course 01
Capstone Project (15 ECTS)
15 ECTS
Course 02
Public Speaking
5 ECTS
Course 03
Elective 1
5 ECTS
Course 04
Elective 2
5 ECTS
Course 05
Elective 3
5 ECTS
Capstone Project (15 ECTS) — Build a complete, real-world project in your specialisation domain. Judged by faculty and external practitioners in a live final presentation.
Specialisation Tracks

Choose Your Focus in Year 3

Select 2 electives from one track + 1 open elective. All electives include 10–15h platform content + 6–8h live sessions.

Track 01

Public Relations & Media Strategy

PR Campaign Design
Design, execute, and evaluate strategic public relations campaigns for organizations of all sizes.
Advanced Media Strategy
How to position an organization in earned, owned, and paid media across traditional and digital channels.
Digital Storytelling for PR
Using digital formats — video, social, interactive — to tell organizational stories that resonate.
Track 02

Government & Nonprofit Communications

Policy Communication & Public Affairs
How to communicate complex policy to diverse stakeholders — governments, NGOs, and international organizations.
Advocacy Strategies
Design advocacy campaigns that shift opinion, mobilize supporters, and influence decision-makers.
Nonprofit Campaign Development
Fundraising communications, donor relations, and cause-marketing strategies for mission-driven organizations.
Track 03

Corporate & International Communications

Corporate Reputation Management
Build and protect the reputation of organizations through strategic communication leadership.
International Business Communications
Communication strategy for global corporations navigating diverse cultural and regulatory environments.
Sustainability & ESG Communication
How to communicate sustainability commitments credibly — avoiding greenwashing, building trust.
Career Outcomes

Where Graduates Go

Roles in the fastest-growing sectors, built on a foundation of both technical and strategic skills.

PR & Communications Professional
PR Manager
Communications Strategist
Press Officer
Head of Corporate Communications
Media & Journalism
Media Relations Lead
Journalist / Editor
Content Director
Broadcast Communications Lead
Government & International Affairs
Public Affairs Manager
Policy Communications Officer
NGO Communications Lead
Diplomatic Communications Adviser
Crisis & Reputation Management
Crisis Communications Director
Reputation Manager
Issues Management Lead
Corporate Affairs Director
Why SITE

Built Different

Swiss Institution

Registered in Geneva, Switzerland. SITE's brand signals quality to employers, clients, and partners worldwide.

AI-Powered Learning

AI-personalised learning paths, 24/7 microlearning content, gamification, and a platform that adapts to you.

Global Cohort

200+ students from 50+ countries. The shared core means your network spans every SITE programme.

Build, Don't Just Study

Bootcamps on 3 continents, portfolio projects, real company cases, and a capstone you can show employers.

Industry Collaboration

Solve real corporate challenges from international partners. The best solutions lead to internship invitations and career offers.

Accessible Pricing

$3,000 per year — a fraction of comparable programmes. Scholarship tracks available for strong applicants.

Tuition & Scholarships

World-class education at a fraction of the cost

SITE exists to make elite education accessible globally. $3,000 per year puts a Swiss university degree within reach — wherever you are.

$3,000 / year
180 ECTS · 3 years · 100% online · BA in Strategic Communications degree

Scholarship Programme

100%
Gold
Exceptional merit — outstanding academic profile and application essay
75%
Silver
Strong academic background with demonstrated initiative
50%
Bronze
Good academic standing with financial need consideration
25%
Merit
General merit award for strong candidates
Accreditation & Quality Standards
QAHE
QS-endorsed
EQAC
European QAC
ISO 21001
Active 2025
CEEMAN
Member 2024
ECBE
Member 2025
Admissions

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