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BA in Digital Marketing — Swiss Institute of Technology and Entrepreneurship
BA Program · Geneva, Switzerland

Build Brands.
Grow Audiences.
Master Digital

A fully online, 3-year BA that teaches you to design campaigns, leverage data, build content strategies, and drive growth across every digital channel.

3 Yrs
Programme Duration
180 ECTS
Credit Hours
34+
Courses
$3K
Per Year
What You Will Achieve

Learning Outcomes

Graduate with a concrete skill set that employers and clients can verify — built over 3 years of applied learning.

Multi-Channel Campaigns — Design and manage integrated digital marketing campaigns across search, social, email, and content.
Data-Driven Marketing — Use data analytics and SEO tools to measure, optimize, and scale marketing performance.
Brand Strategy — Develop creative brand communication strategies tailored to different target audiences.
Global Perspective — Apply ethical, cultural, and strategic perspectives in global marketing contexts.
Entrepreneurial Execution — Launch and manage digital products, startups, or marketing agencies independently.
Core Skills

What You Will Learn

Six skill domains that make you both a practitioner and a strategic thinker.

01

Campaign Strategy & Execution

Full-funnel campaign design across Google, Meta, TikTok, email, and content marketing — from brief to performance report.

02

SEO, SEM & Data Analytics

Search engine optimization, paid search, data visualization, analytics platforms, and attribution modeling.

03

Brand Management

How to build, protect, and grow a brand — positioning, identity, messaging, and creative strategy.

04

Content & Creative Production

Content strategy, copywriting, visual storytelling, and social media content production that converts.

05

Consumer Psychology

Consumer behavior, behavioral economics, and the science of what drives people to buy, share, and follow.

06

PR & Media Relations

GR, PR, crisis management, cross-cultural communications, and media law in the digital world.

Full Curriculum

34 Courses. 3 Years. 180 ECTS.

Semesters 1–3 share an 80–90% common core with all SITE BBA programmes — enabling cross-programme cohort learning and credit transfer.

Year 1 — Foundational Knowledge & Skills
Semester 125 ECTS
Course 01
Leadership
5 ECTS
Course 02
Introduction to Finance
5 ECTS
Course 03
Introduction to Marketing
5 ECTS
Course 04
Research Methods in Business
5 ECTS
Course 05
Business Communication and Reporting
5 ECTS
Semester 235 ECTS
Course 01
Principles of Economics
5 ECTS
Course 02
Introduction to Computer Science
5 ECTS
Course 03
Mathematics in Business
5 ECTS
Course 04
Sociology
5 ECTS
Course 05
Statistics
5 ECTS
Course 06
Principles of Accounting
5 ECTS
Course 07
Psychology
5 ECTS
Year 2 — Core Knowledge & Specialisation
Semester 325 ECTS
Course 01
Introduction to Data Analytics
5 ECTS
Course 02
Project Management
5 ECTS
Course 03
AI in Business
5 ECTS
Course 04
Storytelling
5 ECTS
Course 05
Ethics and Professional Responsibilities
5 ECTS
Semester 435 ECTS
Course 01
Corporate Finance
5 ECTS
Course 02
Brand Management
5 ECTS
Course 03
Data Visualization Techniques
5 ECTS
Course 04
Product Management
5 ECTS
Course 05
Content Making
5 ECTS
Course 06
Consumer Behavior
5 ECTS
Course 07
GR and PR
5 ECTS
Year 3 — Advanced Application & Specialisation
Semester 525 ECTS
Course 01
E-commerce
5 ECTS
Course 02
SEO and SEM Strategies
5 ECTS
Course 03
Crisis Management
5 ECTS
Course 04
Cross-Cultural Communications
5 ECTS
Course 05
Media Law
5 ECTS
Semester 635 ECTS
Course 01
Capstone Project (15 ECTS)
15 ECTS
Course 02
Public Speaking
5 ECTS
Course 03
Elective 1
5 ECTS
Course 04
Elective 2
5 ECTS
Course 05
Elective 3
5 ECTS
Capstone Project (15 ECTS) — Build a complete, real-world project in your specialisation domain. Judged by faculty and external practitioners in a live final presentation.
Specialisation Tracks

Choose Your Focus in Year 3

Select 2 electives from one track + 1 open elective. All electives include 10–15h platform content + 6–8h live sessions.

Track 01

Digital Branding & Creative Strategy

Advanced Brand Strategy
Develop long-term strategies to strengthen and grow a digital brand across platforms.
Creative Campaign Development
Design innovative, high-impact campaigns that engage target audiences and boost brand visibility.
Influencer & Community Marketing
How to build brand communities and leverage influencer partnerships at scale.
Track 02

Data-Driven Marketing & Optimization

Advanced Data Analytics for Marketing
Use advanced analytics tools to optimize performance and predict customer behavior.
Growth Hacking & Conversion Optimization
Rapid experimentation, A/B testing, and funnel optimization techniques used by the fastest-growing digital brands.
AI-Powered Marketing Automation
Leverage AI for personalization, customer segmentation, and automated campaign management.
Track 03

E-commerce & Performance Marketing

E-commerce Strategy & Operations
Build and scale online stores — from product listing to logistics and customer retention.
Performance Advertising & Paid Media
Master Google Ads, Meta Ads, programmatic advertising, and ROI-focused campaign management.
Customer Retention & Loyalty Programs
The science of keeping customers — email marketing, CRM, loyalty mechanics, and lifecycle campaigns.
Career Outcomes

Where Graduates Go

Roles in the fastest-growing sectors, built on a foundation of both technical and strategic skills.

Digital Marketer & Growth Lead
Digital Marketing Manager
Growth Hacker
Performance Marketing Lead
SEO/SEM Specialist
Brand & Creative Strategist
Brand Manager
Creative Strategist
Content Marketing Lead
Social Media Director
Product & E-commerce
E-commerce Manager
Product Marketing Manager
Marketplace Growth Lead
Conversion Optimization Specialist
Agency & Entrepreneurship
Digital Agency Founder
Marketing Consultant
Freelance CMO
Marketing Startup Founder
Why SITE

Built Different

Swiss Institution

Registered in Geneva, Switzerland. SITE's brand signals quality to employers, clients, and partners worldwide.

AI-Powered Learning

AI-personalised learning paths, 24/7 microlearning content, gamification, and a platform that adapts to you.

Global Cohort

200+ students from 50+ countries. The shared core means your network spans every SITE programme.

Build, Don't Just Study

Bootcamps on 3 continents, portfolio projects, real company cases, and a capstone you can show employers.

Industry Collaboration

Solve real corporate challenges from international partners. The best solutions lead to internship invitations and career offers.

Accessible Pricing

$3,000 per year — a fraction of comparable programmes. Scholarship tracks available for strong applicants.

Tuition & Scholarships

World-class education at a fraction of the cost

SITE exists to make elite education accessible globally. $3,000 per year puts a Swiss university degree within reach — wherever you are.

$3,000 / year
180 ECTS · 3 years · 100% online · BA in Digital Marketing degree

Scholarship Programme

100%
Gold
Exceptional merit — outstanding academic profile and application essay
75%
Silver
Strong academic background with demonstrated initiative
50%
Bronze
Good academic standing with financial need consideration
25%
Merit
General merit award for strong candidates
Accreditation & Quality Standards
QAHE
QS-endorsed
EQAC
European QAC
ISO 21001
Active 2025
CEEMAN
Member 2024
ECBE
Member 2025
Admissions

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