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BBA in AI & Entrepreneurship — Swiss Institute of Technology and Entrepreneurship
BBA Program · Geneva, Switzerland

Build the Future
With AI &
Entrepreneurship

A fully online, 3-year BBA that teaches you to build AI products, launch ventures, and lead in the economy being shaped right now. 34 courses. 180 ECTS. 10–15h pre-built content + 6–8h live sessions per course.

3 Yrs
Duration
180 ECTS
Credit Hours
34+
Courses
$4K
Per Year
What You Will Achieve

Learning Outcomes

Graduate with a concrete, verifiable skill set — built over 3 years of applied, AI-integrated learning.

AI Engineering — Build, train, and evaluate real AI models using Python, Colab, and modern ML frameworks including deep learning and LLMs.
Prompt Engineering & AI APIs — Apply prompt engineering, AI APIs, and automation tools to solve real business and entrepreneurial problems.
Venture Building — Build and launch AI-powered products using design thinking, MVP methodology, and startup frameworks from ideation to investor pitch.
Financial Intelligence — Develop financial models, TAM/SAM/SOM market sizing, pricing strategies, unit economics, and go-to-market plans.
Technology Law & AI Governance — Apply IP law, GDPR, EU AI Act, and responsible AI governance to protect and scale ventures legally.
Core Skills

What You Will Learn

Six skill domains that make you both a builder and a strategic business leader in the AI era.

01

AI Engineering & Development

From Python basics to deep learning, LLMs, and RAG architectures — you build real systems. Model training, Colab labs, and Gradio deployments included.

02

Startup Building & Venture Strategy

Idea validation, MVPs, design thinking, fundraising from seed to Series B, cap tables, term sheets, and investor pitch decks. You build a venture, not a case study.

03

Financial Intelligence

Unit economics, burn rate, runway, TAM/SAM/SOM modelling, SaaS metrics, and investor-ready financials — the numbers founders live by.

04

Data Science & Analytics

Python, pandas, statistics, regression, A/B testing. Answer real business questions with data, calibrated for a founder's decision-making context.

05

Product & Growth Thinking

UX design, product roadmapping, AI-powered marketing, growth hacking, and customer acquisition — build products people want, then sell them.

06

Leadership & Technology Law

Soft and hard entrepreneurial skills, negotiation, GDPR, EU AI Act, IP ownership, and co-founder agreements — lead and protect what you build.

Full Curriculum

34 Courses. 3 Years. 180 ECTS.

Every course includes 10–15h pre-built platform content + 6–8h live sessions with professors. Semesters 1–3 share an 80–90% common core with all SITE BBA programmes.

Year 1 — Foundational Knowledge & AI Literacy
Semester 125 ECTS
Course 01
Entrepreneurial Mindset & Founder Leadership
5 ECTS
Course 02
Introduction to Finance
5 ECTS
Course 03
Introduction to Marketing
5 ECTS
Course 04
AI-Assisted Research & Decision-Making
5 ECTS
Course 05
Introduction to AI & Prompt Engineering
5 ECTS
Semester 235 ECTS
Course 06
Principles of Economics
5 ECTS
Course 07
Python & Data Foundations for AI
5 ECTS
Course 08
Mathematics for AI & Business
5 ECTS
Course 09
Behavioural Economics & Consumer Psychology
5 ECTS
Course 10
Statistics & Data Analysis
5 ECTS
Course 11
AI Ethics, Society & Responsible Innovation
5 ECTS
Course 12
Financial Literacy for Founders
5 ECTS
Year 2 — Core Knowledge & Specialisation Begins
Semester 325 ECTS
Course 13
Machine Learning & AI in Business
5 ECTS
Course 14
Project Management in the AI Era
5 ECTS
Course 15
AI Trends & Global Technology Landscape
5 ECTS
Course 16
Storytelling & Business Communication
5 ECTS
Course 17
Entrepreneurial Finance & Venture Economics
5 ECTS
Semester 435 ECTS
Course 18
Deep Learning & AI Engineering
5 ECTS
Course 19
Product Management & UX for AI
5 ECTS
Course 20
Design Thinking & Innovation
5 ECTS
Course 21
AI-Powered Marketing & Growth
5 ECTS
Course 22
Hard Entrepreneurial Skills
5 ECTS
Course 23
Building AI-Driven Products
5 ECTS
Course 24
Sales Psychology & Customer Acquisition
5 ECTS
Year 3 — Advanced Application & Specialisation
Semester 525 ECTS
Course 25
Operations in the AI Era
5 ECTS
Course 26
Technology Law, IP & Contracts for Entrepreneurs
5 ECTS
Course 27
AI Venture Lab I — Live Industry Project
5 ECTS
Course 28
Soft Entrepreneurial Leadership
5 ECTS
Course 29
AI Strategy & Global Landscape
5 ECTS
Semester 635 ECTS
Course 31
Global Entrepreneurship & Cross-Cultural Business
5 ECTS
Course 32
Elective 1 — Specialisation Track
5 ECTS
Course 33
Elective 2 — Specialisation Track
5 ECTS
Course 34
Elective 3 — Open Choice
5 ECTS
Capstone Project — 15 ECTS
Build a complete AI venture: technical prototype · market validation · financial model · investor pitch deck — judged by faculty and external practitioners in a live final presentation.
★ AI-specific or AI-enhanced course — 14 of 34 courses are AI-intensive
Specialisation Tracks

Choose Your Focus in Year 3

Select 2 electives from one track (Electives 1 & 2), plus 1 open-choice elective (Elective 3). All electives: 10–15h platform content + 6–8h live sessions.

Track 01

Technical AI & Engineering

Applied Machine Learning
Build and evaluate predictive AI models using scikit-learn, TensorFlow, and cloud ML platforms for real-world business problems.
NLP & Large Language Models
Hands-on with Hugging Face, OpenAI APIs, RAG systems, and fine-tuning for enterprise NLP applications.
Computer Vision & Multimodal AI
Build and deploy your own CV model — how AI interprets visual and multimodal data for real industry applications.
Track 02

Financing, Investment & Financial Strategy

Venture Capital, Angel Investing & Deal Structures
VC fund dynamics, term sheets, cap table mechanics, and what investors look for in AI startups.
Corporate Finance & Valuation for Tech Companies
DCF, comparable company analysis, and financial forecasting for high-growth AI and tech businesses.
Startup Fundraising & Financial Strategy
Seed to Series B — investor-ready financial models, equity rounds, and managing burn for growth.
Track 03

Corporate Innovation & Intrapreneurship

Corporate Innovation & Intrapreneurship
How large organisations build innovation pipelines — labs, open innovation, and managing cultural resistance.
Digital Transformation Strategy
Leading AI and digital transformation — change management, adoption frameworks, and measuring ROI.
Innovation Strategy & Technology Management
Sustaining competitive advantage via platform strategies, ecosystem plays, and emerging technology scouting.
Career Outcomes

Where Graduates Go

The roles that define the AI economy — built on both technical depth and entrepreneurial thinking.

Founder & Startup Path
AI Startup Founder
Co-founder / CTO
Venture Studio Operator
Product Incubator Lead
AI Product & Engineering
AI Product Manager
Prompt Engineer
ML Engineer (Business)
AI Solutions Architect
Data & Analytics
Business Intelligence Analyst
Growth Analyst
Product Analyst
Strategy & Ops Lead
Venture & Finance
VC Analyst
Startup CFO / Finance Lead
Angel Investor Associate
Corporate Development
Why SITE

Built Different

Swiss Institution

Registered in Geneva, Switzerland. The SITE brand signals quality to employers, clients, and partners worldwide.

Actually Current

Curriculum updated every semester. Deep Learning covers QLoRA, RAG, and agents — not AlexNet from 2012.

Real Professors, Live Sessions

Every course includes 6–8h live sessions with experienced professors. You get feedback, coaching, and direct access — not just video.

Build, Don't Just Study

Ship an AI prototype, build financial models, run MVPs, and graduate with a complete AI venture employers can actually see.

Global Cohort

200+ students from 50+ countries. The shared core across all SITE BBA programmes means your network spans AI, FinTech, Marketing, and more.

Accessible Pricing

$4,000 per year — a fraction of comparable programmes. Scholarship tracks available for high-performing applicants.

Tuition & Scholarships

World-class education
at a fraction of the cost

SITE exists to make elite education accessible globally. $4,000 per year puts a Swiss university degree within reach — wherever you are.

$4,000 / year
180 ECTS · 3 years · 100% online · BBA degree

Scholarship Programme

100%
Gold
Exceptional merit — outstanding academic profile and application essay
75%
Silver
Strong academic background with demonstrated entrepreneurial initiative
50%
Bronze
Good academic standing with financial need consideration
25%
Merit
General merit award for strong candidates
Accreditation & Quality Standards
QAHE
QS-endorsed
EQAC
European QAC
ISO 21001
Active 2025
CEEMAN
Member 2024
ECBE
Member 2025
Admissions

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Applications reviewed on a rolling basis. Apply now to secure your place and scholarship consideration.

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